Being in the marketing/advertising field myself, I love to see a great idea.
To show business and marketing professionals they can improve their businesses with good ideas, two brazilians - Bob Ferraz and Marcelo Melo, working for Fisher (in Portugal) - created a gorgeous campaign for an unusual client, Mr. Felix, a homeless man.
Result: Silver in the Cannes Young Lions and a huge ROI for Mr Felix.
Watch the video below. Follow the subtitles in upper left corner.
It’s priceless!
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