With a career in marketing and advertising, I have always found it fascinating just how much money a 30-second spot during the Super Bowl goes for every year. According to Reuters, this year's Super Bowl commercials will set you back a measly $3 million, up $400,000 from last year. Coca-Cola, Anheuser-Busch, Doritos are all expected to make an appearance. Pepsi is projected to run at least six spots. And after a two-year hiatus, GM is expected back. Now that's what this Chevy girl likes to hear.
Does anyone care about the actual game, though? I think what a lot of people care about is the carnival happenings that take place because of the game. For instance, how many of you are in an office pool?
I realize this sort of gambling is hush-hush and supposed to be on the q.t., but a lot of times it's the president of the company who is the one organizing the whole thing, am I right? And isn't it always the case that the winner of these betting circles turns out to be someone who doesn't even follow football at all? Little Tina down in human resources, who was coerced into putting her dollar in just so the last square on the page could be filled, turns out to win everyone's money. Ouch.
On Super Bowl Sunday, Americans will hold more parties in their homes than on any other day of the year, surpassing even New Year's Eve. We'll eat more food than on any single day of the year except Thanksgiving. Super Bowl Sunday is the biggest day of the year for snack food consumption.
According to Sandy Moyer, cooking editor for BellaOnine, consumers spend more than $50 million each year to stock up on snacks for Super Bowl weekend. "On this unofficial National Day of Snacking, they'll typically eat over 8.5 million pounds of tortilla chips, 4,000 tons of popcorn and 14,500 tons of potato chips," says Moyer.
If you're planning a Super Bowl party, be sure to have plenty of food. How many of you are making a football-shaped meatloaf? Why not? Don't you make a heart-shaped one for Valentine's Day and a bunny for Easter? Remember to use shredded cheese to make the laces after it comes out of the oven.
I talk about the Super Bowl this weekend because if you are a true football fan, you will agree that this weekend, with four playoff games going on, is better than the Super Bowl, or so I've been told. The nonfootball person talks about the recipes; the football person talks punt, pass and kick. Can you tell which one I am?
The halftime show this year is Black Eyed Peas. Good, but they're no Bruce Springsteen.
This week's survey question: Are you going to a Super Bowl party?
Quote of the Week: "We're going to win Sunday. I guarantee it." — Broadway Joe Namath, three days before the Super Bowl game, 1969.
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